Indonesia International Motor Show 2014 Auto Sales Increases

Auto shows it still proved to be one of the ways to increase sales for the agent brand holder (APM). It can be seen from the conduct of the event IIMS 2014 was held for 10 days was able to penetrate the sales transaction of USD $ 5.300 billion.

Chairman of the Indonesian Automotive Industry Association (Gaikindo), Sudirman Maman Rusdi, deeply satisfied with the results achieved from the holding of IIMS 2014. Where at IIMS 2014 traksaksi surpassed similar event last year, which amounted to USD $ 4,900 billion.

Jakarta International Expo Kemayoran, as the venue for this event, enter the last day was still crowded packed with visitors who want to see a variety of the latest cars that were on display. In addition, visitors are also treated by a variety of entertainment and attractions. The committee noted, during the last ten days of the exhibition, a total of 311 405 people who have attended this event.

At IIMS 2014, there are 36 brands of vehicles involved participants, consisting of 29 passenger vehicles and commercial vehicles 7. Total number of 432 cars on display and motorcycle units 23 units with a total of 322 booths fruit.

Secretary General of the association said, Freddy Sutrinso, stating that in the event IIMS 2014, low car variant of the multi-purpose vehicle (MVP), is still the main target of the visitors. It is recognized if the agent brand holders who have low MPV product, that its sales are in demand. For example, the Toyota Avanza recorded bookings of more than 1,000 units.

In contrast to Toyota, Daihatsu managed to collect a letter ordering as many as 478 units of vehicles. Daihatsu Ayla still be the most desirable type to achieve sales of 113 units, followed by Terios who managed to sell as many as 73 units. As for the Sirion and Luxio, each 15 units. And from the commercial segment, the Gran Max pick-ups and minibuses managed to sell a total of 108 units.

According to the Head of Marketing and CR Division Daihatsu Sales Operation, Hendrayadi Lastiyoso, Daihatsu makes the event IIMS 2014 as a forum to introduce educational initiatives in developing compact cars. Where during the implementation of the IIMS 2014, Daihatsu managed to steal the attention of visitors by introducing the concept of four-car and six modifications of existing models.